Why Video Marketing?
It’s no secret that video has become a staple of our everyday lives whether it’s via YouTube, Snapchat, Vimeo, or even Facebook Live, video and marketing go together like peanut butter and jelly.
While convenient and efficient for the consumer, video marketing provides businesses with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, Diode Digital recently found that online video is 600% more effective marketing tool than print and direct mail combined!
A few eye opening facts from Wordstream.com as to why your business should be utilizing video(s) as your main form of marketing:
- 75 Million people in the U.S. watch online videos everyday
- Merely mentioning the word ‘video’ in an eMail subject line increases the click-through rate by 13%
- Nearly 50% of all video is watched on a mobile device
- By 2019 (and beyond), internet video traffic will account for 80% of all consumer Internet traffic
- Videos up to 2 minutes long get the most engagement
- YouTube has over a billion users, almost one-third of total internet users
- 45% of people watch more than an hour of Facebook or YouTube videos a week
- More than 500 million hours of videos are watched on YouTube each day
- 87% of online marketers use video content
- One-third of online activity is spent watching video
- 85% of the US internet audience watches videos online
- Over half of video content is viewed on mobile
- 92 percent of mobile video viewers share videos with others
- 51% of marketing professionals worldwide name video as the type of content with the best ROI
A few more eye opening facts from Wordstream.com as to why your business should be utilizing video(s) as your main form of marketing:
- Marketers who use video grow revenue 49% faster than non-video users
- Social video generates 1200% more shares than text and images combined
- Video drives a 157% increase in organic traffic from Search Engine Results Pages (SERPs)
- Video on a landing page can increase conversions by 80% or more
- Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP
- 46% of users act after viewing an ad
- An initial eMail with a video receives an increase click-through rate by 96%
- 44% of Small Business (SMB) owners and marketers plan to put money behind video content on Facebook in 2018 and beyond
- Video attracts two to three times as many monthly visitors
- Combining video with full-page ads boosts engagement by 22 percent
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
- Internet video traffic will be OVER 69% of all global consumer Internet traffic in 2018 and beyond
- By 2019, internet video traffic will account for 80% of all consumer Internet traffic
- The average user spends 88% more time on a website with video
Hopefully by now you’re understanding the power of video and ready to start utilizing video marketing to gain more customers and increase revenues, click on the link(s) below that pertain to your business niche to view one or more of the videos we have available that can be personalized for your business with your logo, web address, telephone #, postal address and more!
If one or more of the videos below might be something you’d like to use for your website(s), social media page(s), video channel(s), blog(s) or any other media outlets you may be using to promote your business(s), simply complete the contact form on our home page and let’s get started creating your business video(s) today!
Video Commercials Currently Available For Personalization